Color And Personality: How Do They Relate To Each Other?
For each individual, color and personality are two interrelated preferences or trends; preference for certain colors usually corresponds to certain personality patterns. We will next learn a little more about this interesting relationship in human psychology.
While a large number of people think that colors have nothing to do with emotions, opinions, or behavior, others strongly believe in the relationship between color and personality. In fact, it is quite certain that in this world, very few people choose for themselves colors that they would not want to wear or that they would not want to paint their living room, for example.
Without going any further, almost all people are likely to have one or more Favorite Colors. However, if these people were now asked the reason for this particular preference, very few would be able to give an answer to it. This is why it seems that people find something inherent that maintains this strange connection to one or another color preference. The field of research in color psychology delves deeper into this topic.
Color and personality: individual differences
Every person perceives colors differently and gives them different meanings. Functional differences in brain function for sensory perceptions no longer only affect differences in color perception, and even more so when changes such as color blindness occur, as each person’s life history also tends to associate different emotion-based tonalities with each perceived color.
Therefore, in this respect, inferring common rules and reproducible observations between different people can be relatively complex. This theme may become even more complex due to the following facts:
- There are different versions of the same color – some are colder and some warmer. In addition, they are able to elicit different types of emotional reactions in humans, even if they are the same color.
- Sometimes there are differences between values and preferences. A person can choose a certain color for a certain context, whereas in another situation he prefers to choose another color. For example, the color black may mean to some synonyms for elegance and elegance, while others associate it with darkness and sorrow.
A study of the relationship between color and personality
In most cases, the color of objects clearly influences people’s choices. However, there is not much scientific evidence to support this claim, as much of the results of the studies have been derived from indirect evidence.
Although we do not yet have at our disposal solid scientific evidence to strengthen the relationship between color and personality, there are a few globally accepted principles and phenomena in the psychological field. For example, there is a certain consensus that everyone’s own favorite colors reflect to some extent a person’s psychophysical and cognitive state.
On the other hand, some psychologists interested in this topic have suggested that avoiding a particular color or colors is generally not positive. On the contrary, they assert that it would be advisable to try to incorporate a little bit of every color into life, as this would indicate a better psycho-emotional balance.
Tell me your favorite color and I’ll tell you about your personality
Everything seems to point in the direction that most people tend to resort to choosing one or another color on a daily basis based on their different perspectives, whether they are clothing, decoration, or food choices. Therefore, we could conclude that the regularity of different color choices reflects the regularities of personality and here lies the connection between the two.
On the other hand, it has been hypothesized that a change from one favorite color to another may respond to the need to resort to a new color as an aid in developing new characteristics to respond to changing conditions.
Personality color and personal traits
Finally, we present some personality traits that psychology has associated with certain colors over the years:
- Red. Refers to willpower, ambition and energy.
- Blue. Defines the tendency to maintain stable principles and values, and the desire to live in harmony with them.
- Yellow. One can refer to a dreamy and perfectionist personality.
- Green. Strongly refers to a personality seeking security and approval.
- Orange. This color can indicate a constant desire to connect with others and spend time with other people.
- Black. Linked to independence and autonomous willpower.
- Brown. This color refers to favoring a simple life and forming strong friendships.
- White. People with this personality type strive for simplicity, openness and purity.
