I Want To Be Happy In My Own Way

We all want to feel good; there is hardly any need to argue against this. If you ask other people what they want to achieve in their lives, they rarely answer that they want to be unhappy, sad, or feel unsuccessful. People want to feel what it feels like to be happy and they make the effort to find their own way to achieve it.

Despite the fact that we all want to be happy and content in our lives, many of us don’t know how to do it. The definition of happiness these days is quite complex; we live in a paradox where any object can bring you closer, but at the same time, nothing seems to be enough to achieve it.

More than a subjective state of happiness, we run towards an image that we have transformed into an ideal. Today, happiness is a myth that is preserved in objects that make the few richer at the cost of making others dissatisfied.

An endless search for “happiness”

A simple search on the Internet is enough to illustrate the current obsession with finding happiness. Millions of articles that tell us to do something or not to do something else in order to be happy, what scientists say about happiness, the steps we need to take to achieve it, or exactly what path we need to take to achieve it.

We are not merely obsessed with achieving it; we want to achieve it in every area of ​​our lives: at work, in ourselves, in our relationships, in our families, every single day of our lives. We look around every possible corner to find the keys that would make us feel more blessed.

This search is an endless task, for as it is defined, it has become an empty ideal, impossible to achieve. The current definition of what happiness is made is closer to the love we see in movies or the heroic search for the Holy Cup than its true meaning.

The business of happiness

Companies and the marketing world have never been far from the needs of their current and potential customers. Both are always looking for unmet needs, and when they are not found, they take responsibility for creating them or look for new ways to bring a product or service into the world that takes this place.

Happiness hooks us, it sells, and the whole world wants it. Companies know it and they seek, through planned strategies, the loyalty and satisfaction of their customers. They play with our emotions so they can sell us happiness through consumption.

It is no coincidence that the economic crisis goes hand in hand with fierce happiness sales. In times of crisis, happiness is money.

The dictatorship of happiness

Happiness has not only become an object of consumption, but it is also being pressured as the norm for us. We have gone from the idea of ​​“I want to be happy” to the idea and along the way we have learned to accept the message “where there is a will, there is a way.”

Such sentences are double-edged swords. On the one hand, they share positive thinking and motivation that “nothing is impossible” or “I’m going to smile more and complain less,” while on the other hand we see “I should be happy,” or “I tried and couldn’t, so I did something wrong.”

When society is in crisis, and when selling happiness is a sales strategy for many businesses, it’s always good to remember that sometimes, no matter how much we want something, we can’t always; not forgetting that the responsibility for not achieving our goals always lies with us.

Happiness does not live alone

Happiness is a subjective feeling like many others; it is one of many. Every person’s inner life is made of feelings that range from joy and happiness to grief and anger.

Every emotion has its uses and each of them is necessary and fulfills a role in our lives. Emotions help us lend purpose to our experiences, and that is why it is essential for us to experience and feel each of them.

“ Disney had to come to teach us that sadness and anger are necessary, that they make us who we are. In Inside Out, the real hero is sadness, and the fall of Goofball Island in the mind of a little girl was the finest metaphor for what we can go through. ”

-Quinque Peinado-

What about you: what do you need to be happy?

Happiness is not predetermined and has nothing to do with common products or magic words. Each person has their own special characteristics, tastes and preferences. What makes another person happy can make another very unhappy.

Happiness doesn’t come by buying a T-shirt with the most positive text in the world, following other people’s plans, or smiling with an artificial smile in photos. It’s much simpler than all that: it’s about asking yourself the right questions and finding answers in standardized texts or blank products.